Miciù project. A chic shirt to help cats without a home.
Her name was Miciù, a splendid 4-year-old white Persian kitten, adopted by the family of a collaborator of the Swiss fashion brand EPTA colors, who later also became the mascot of the Ticino fashion house. Unfortunately, the fate, which is as impartial as it is cruel, has taken away from the love of her loved ones 'cause of a genetic pathology typical of these cat breeds that leaves no way out. Thus Miciù, in memory of his generous beauty and charm, becomes a symbol, a possibility of salvation for other cats who do not yet have an adoptive family. The idea of creating an elegant jersey with the stencil of the small shutter was appreciated by all the production staff of LM company, who visibly moved immediately to launch this idea, so kind and full of sensitivity, to all friends and customers, immediately finding accession. Miciù project becomes a piece of clothing, a shirt in the 7 colors of the EPTA brand, depicting the beautiful white cat turning its head to its mistress...